We’re excited to announce our partnership with BRIDCON. With over a decade of experience, BRIDCON specialises in helping companies from overseas successfully enter the UK market, ensuring that their expansion is smooth, strategic, and sustainable. Their approach is built around three key phases: Diagnosis, Design, and Implementation.
Their vast expertise greatly helped the startups from our community, especially from the cohort of the Rubik Scale program. Read below for more details about how BRIDCON can help you expand into a new market with a tailored strategy focused on understanding the intricacies of a foreign market, navigating local regulations, and identifying the right partners and clients.
1. Diagnosis Phase: Laying the Foundation
The first step in their approach is to collaboratively assess your business’s maturity and readiness for new market expansion. This phase is crucial in understanding where your company stands and whether your product or service is prepared for the UK market. During this phase, they conduct a comprehensive review of your existing business structure, goals, and capacity for growth. The goal is to identify strengths and gaps before committing resources.
- Collaborative Assessment: Their team works closely with yours to evaluate your current standing and pinpoint any areas of improvement that may impact your ability to expand into the UK. This assessment ensures that your business is primed for market entry
Timeline: This phase typically takes 2 weeks, ensuring a fast yet thorough evaluation to kickstart your expansion journey.
2. Design Phase: Crafting the Strategy
Once they’ve assessed your readiness, the next step is to craft a strategy for entering the UK market. The Design Phase is where we they out the blueprint for your market entry, covering everything from financial projections to detailed market analysis.
- Feasibility and Financial Projections: They determine the financial feasibility of your expansion into the UK and provide support in securing any necessary investments. This helps ensure your strategy is backed by solid financial planning.
- Market Selection and Benchmarking: They analyse the UK market in depth, comparing various sectors and industries to identify the best opportunities for your business. They also benchmark your services against market demands and competitors to ensure your offering stands out.
- Competitive Screening: Their team conducts a competitive environment screening to give you insights into the competitive landscape of your chosen market. This helps you understand where your product fits in and how you can differentiate yourself.
- Market Segmentation: They break down the market into segments based on size, value, share of competition, and growth indicators. This segmentation allows them to pinpoint the most profitable and viable markets for your business.
- Optimising Communication Materials: Whether you already have marketing materials or need new ones, they help design and optimise content that resonates with your target audience in the UK.
- Ideal Client Profile: They work with you to define your Ideal Client Behavioural Profile, ensuring that your marketing efforts are laser-focused on the right target audience.
- Building Databases and Networking: One of the most critical aspects of expansion is building a solid client and partner network. They create a comprehensive database of potential clients and partners, segmented across various market niches, and set up communication channels to facilitate introductions.
- Secure Introductions: BRIDCON offers introductions to our extensive network of global partners who align with your ideal client profile, accelerating your entry into the UK market.
Timeline: This phase typically spans 6 weeks, ensuring that your market strategy is both well-thought-out and actionable.
3. Implementation Phase: Driving Action
After designing a tailored strategy, it’s time to put the plan into action. The Implementation Phase focuses on operational support and the execution of your market entry plan. They act as an extension of your sales team, facilitating lead generation and client/partner acquisition in the UK. We support your execution.
- Operational Support: BRIDCON offers hands-on support throughout the implementation phase. They assist with everything from setting up meetings to managing your relationships with potential clients and partners.
- Sales and Lead Generation: Their team helps drive lead generation efforts and supports your sales process, ensuring that you’re making meaningful connections with clients and partners.
- Partner and distributor engagement: Leverage BRIDCON’s network of well‑established local distributors, critical for success in the UK.
- Continuous improvement: Provide monthly reviews and adjust strategies as needed.
Timeline: This phase is ongoing, with monthly support to ensure that your expansion is continually progressing and evolving.
If you’re looking for a seasoned partner to guide your UK expansion, we strongly encourage you to contact their senior consulting team today: contact@bridcon.com
They’ll schedule an initial meeting to discuss your goals and outline the first steps of a tailored market-entry plan.
